Magnum Pleasure Store Ice Cream

Yes, you’ve heard that right the Magnum Pleasure Store is back in London for Summer 2017!

For the past few years, Magnum has opened a pop-up to make your own Magnum Ice Cream, in the Covent Garden area of London. Now, for the past few years, I’ve said I’ve really wanted to go, and even though I worked 5-10 minutes away from the Magnum Pleasure Store. I’ve never been, that is until, last week!

This year Magnum has teamed up Moschino, to bring an incredibly stylish store, complete with a tote bag collection… I personally like the pink one! Also, this year it has teamed up with Stylist Magazine, to bring some awesome events. Which brings me around to why I went!

Magnum Pleasure Store Window

Why I went to the Magnum Pleasure Store

As mentioned, Stylist Magazine is hosting a few events at the Magnum Pleasure Store, and I went to one last week. The event was about being daring in fashion, with a talk about A/W17 trends with Lucy Reber. The talk was short and sweet but discussed how to interpret next season’s trends into work wear. I believe they are having a few more events with Lucy, as well as well known, daring fashion and accessory designers.

Now, let’s get to the important part, and probably the main reason why you would go to the Magnum Pleasure Store… The ice cream! You get a choice of 1 layer or 2 layers of chocolate, but I choose 1 layer of white chocolate. I decided to focus on the toppings, which some might find controversial. My topping choice was salted caramel domes, gold crispy flakes, lemon popping candy, and a drizzle of milk chocolate. Yes, that’s right lemon popping candy, it was unusual but surprisingly tasty!

Magnum Pleasure Store Topping Bar

The servers tell you to wait a few moments to let your ice cream set. Which is perfect, because they have little photobooths, for you to take pictures in. I took full advantage, and tried both of them, to try and get the perfect shot!

Magnum Pleasure Store Ice Cream

All in all, it was a really great event, and the ice cream was delicious!

 Hello London Magnum Pleasure Store

Would I recommend a visit to the Magnum Pleasure Store?

Yes, 100%! I’m even thinking about going again. It’s open until 10th September, so there is plenty of time, to try all combinations possible.

As mentioned the pleasure store is near Covent Garden but I believe there is also one in Milan.

Until next time!


P.S. If you want to get your hands on one of the Magnum x Moschino tote bags, Stylist has a competition running, which you might want to enter.

Magnum Pleasure Store Quote

Find out more about Primp Street!